Hey there, I'm Jacki Miller. Owner & lead designer of Foil & Ink. I'm a lover of the great outdoors, biking, & hangin' with my crew here in Mesa, AZ. Our mission here at Foil & Ink is To help entrepreneurs build a brand they love & to create a beautiful and functional online home that attracts & books their ideal clients.
If you’ve spent a lot of time designing a beautiful website just to realize that it doesn’t convert leads, I’m here to help! Let’s increase conversion rates on your website with five easy tips.
The first thing viewers want (and need) to see is what you specialize in and how you differ from other competitors. Your brand statement should feature what you do, who you serve and should use compelling, authentic brand copy that resonates with your ideal clients.
If you’re a small business owner who helps other entrepreneurs, use your brand statement to relate to them and get to the heart of how you can help. Don’t make them keep on scrolling to figure out what you do.
Reviews and testimonials from past clients are a huge way to show the value of your work and create trust with your viewers. Don’t just share them on one page, share them throughout your entire site. I recommend featuring testimonials on your home page and services page at the least!
Want to know which questions to ask for knock-out website testimonials? Read this post!
Calls to action guide your viewers to the areas of the site you want them to land on. They help make it clear which action they need to take next in order to book with you! You can learn more about CTAs and how to design them here.
Your website needs professional, on-brand imagery to attract your viewers. Professional imagery creates an elevated experience for your viewers. Moreover, it builds trust and expertise in your product or service. Pixelated images will lower trust, but effective imagery will establish it for good.
If you’re looking for high quality stock images, I recommend the following!
Keep in mind that you may want to invest in custom brand photography, rather than using stock photos. This allows you to create imagery catered to your brand and audience.
The majority of your viewers visit your website from their smartphone! Plus, Google now crawls mobile websites first. As a result, make sure your site is optimized for mobile devices so that your viewers are getting the best user experience possible, especially since they may only experience your site on a cell phone.
Does your website have all of these features? I’d love to hear your thoughts below!
Get ready to see a big difference in the percentage of viewers you turn into paying customers.