Hey there, I'm Jacki Miller. Owner & lead designer of Foil & Ink. I'm a lover of the great outdoors, biking, & hangin' with my crew here in Mesa, AZ. Our mission here at Foil & Ink is To help entrepreneurs build a brand they love & to create a beautiful and functional online home that attracts & books their ideal clients.
Trying to find the perfect color palette for a brand is one of my favorite parts in the brand design process! I’m breaking down an easy way to create your own color palette and use it in your branding.
By selecting words first, you’ll be able to comb through colors with a description in mind. What are you going for? Inviting, bold, warm, elegant or organic? There are so many words to choose from. Play around in word tools like wordhippo.com. Another question to ask yourself is, “How do you want clients to describe you?”
Not sure how to pick the words? Think about who you serve. What are your ideal clients drawn to? And how do you want to stand out? Select words that will last as your business changes, rather than sticking with the trends.
I love using Pinterest for this! Create an inspiration board with everything from colors to fonts and imagery. Remember to keep the words from step one in mind.
You can use a color picker tool from Photoshop to grab the exact hex codes. Be sure to pick five colors that you absolute love, but that also reflect the style of your work.
Once your brand color palette is finalized, it’s important to designate colors for specific purposes. Ideas include:
There you have it! These simple steps will help you create go-to colors for your brand. How did you develop your brand color palette? Share below!