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Why you need a unique value proposition & how to write one

Nail your marketing with a unique value proposition that resonates with dream clients. I’m breaking down the unique value proposition and showing you how it’s done!

How to write a unique value proposition

So, what is a unique value proposition?

A unique value proposition is the must-have elevator pitch for your business that consists of who you are, what you do, who you serve, the benefits customers receive and how you do things differently. This should be the first paragraph a potential client sees when they land on your site.

How to write a unique value proposition

Who are you and what do you do?

Don’t leave readers wondering what you do. Nail down exactly who you are and what you do. You can include your niche, location, etc. Here are a few examples.

  • Phoenix wedding photographer
  • Luxury stationery designer
  • Los Angeles web designer

Who do you serve?

It can often be helpful to mention who you serve, especially if you have a very narrow focus. Do you work with small businesses, couples, creatives…? Do they have distinct character traits? Get as specific as you can, without excluding a large client base.

  • Adventurous couples
  • Creative small business owners
  • Sustainable brands

Benefits your customers receive

This is a key part of your unique value proposition because it shows customers what they can get from working with you. While it’s super cool that you’re a photographer or web designer, they’re hiring you for selfish reasons — so tell them what they get!

  • More time
  • Increased profits
  • Boost in reach
  • More success in personal or business life

How you do things differently

This is what sells you so don’t forget to include this! Basically, you need to mention what it is about your business that is different from your competitors. It could be any of the following!

  • Style (perhaps you have a minimal or moody aesthetic)
  • Experience (have you been doing this for 10 years?)
  • Authority (do top brands trust you for this work already?)
  • Approach (is there something in your process that is one of a kind?)

Go ahead! Write yours. Tag @foilandink on Instagram so I can see how it’s coming along!

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