Your website doesn’t need to be fancy. It doesn’t need a million pages or the flashiest animations. But it does need to do one very important thing: convert visitors into inquiries.

And here’s the kicker—so many beautifully designed websites out there are secretly doing the opposite. They look stunning, but they’re confusing, overwhelming, or just don’t guide potential clients toward taking action.

If you’ve ever felt like you’re getting website traffic but not many inquiries (ugh, the worst feeling), you’re not alone. The good news? Most of the time, the fix isn’t tearing it all down—it’s just tweaking a few key things.Let’s dive into three common website red flags and how to fix them so your site can start working for you, not against you.

🚩 Red Flag #1: Clunky or outdated navigation

Why it matters:
Think of your website like a venue walkthrough. If the layout is confusing, clients will get lost or frustrated before they ever see what you can really do. If your navigation has too many links, hidden pages, or unclear labels (“Stuff We Do” doesn’t exactly scream wedding photography packages), people won’t stick around to figure it out.

Simple fixes:

• Keep your main navigation simple — 5–6 tabs max.
  
• Use clear, direct language (e.g., Home, About, Services, Portfolio, Contact).
  
• Add dropdowns only if absolutely necessary.
  
• Test your menu on mobile (because that’s where most of your clients are browsing).

🚩 Red Flag #2: Unclear or generic messaging

Why “pretty” isn’t enough:
Your website can be the most gorgeous thing on the internet, but if your words don’t tell people who you are, what you do, and why they should choose you, they’ll click away. Wedding clients are looking for connection—they want to know you get them.

How to fix it:

• Lead with a clear, benefit-driven headline on your homepage. (Example: “Timeless wedding photography for couples who crave authentic storytelling.”)
  
• Sprinkle in your differentiators—what sets you apart from every other planner, florist, or designer out there.
  

Write like you talk. If you’re warm and bubbly in person, let that shine on your site. No more cookie-cutter “We’re passionate about love stories” copy. Be specific and real.

🚩 Red Flag #3: No call-to-action (or a confusing one)

What a CTA actually is:
A call-to-action (or CTA) is simply the invitation you give someone to take the next step. That might be “Book your consult,” “View our services,” or “Get the pricing guide.” Without a clear CTA, visitors might love your work but leave without doing anything.

Best practices for CTAs:

• Stick with one primary CTA across your site (like “Inquire Now” or “Book a Call”).
  
• Repeat it multiple times—on your homepage, about page, services page, and at the bottom of every page.
  
• Make it obvious: use a button, not just a hyperlink.
  

Use action words that focus on your client: “Start planning your dream wedding” feels better than “Submit.”

Ready to do a quick website check?

If any of these red flags had you nodding your head, don’t stress. The best part about websites is they’re meant to grow, shift, and evolve with your business. A few thoughtful updates can completely change the way your dream clients experience your brand online.

If you’re ready to skip the DIY and let us take the reins, book a consult with us HERE.

Let’s make your website work as beautifully as your business does.

-Jacki